Objectives
- Establish a consistent blog strategy
- Increase the Number of Visitors to the Website
- Increase Visitor Time on Pages
- On-Page Optimization
- Improve Backlink Quality
Generic Objective:
- Rank on “Employee recognition” related keywords
- Long-lasting SEO Strategy
The Problem
Each person is part of a forward-thinking software solutions company that invests in upcoming revisions of our product while also continuing to generate outcomes for clients. The overall goal of each person is to gain traffic to the website & develop a credibility to earn trust from the people. The overall objective of each person is to gain traffic to the website and develop a reputation that will earn people’s trust. This website is entirely based in the UK & serves many people from the UK. On doing our initial assessment, we discovered this website is missing one or more opportunities related to SEO (Search Engine Optimization). Here are some of the things we noticed during our preliminary SEO assessment:
- Poor On page Optimization
- Indexing issues with the urls
- Missing alt attributes
- Missing <h1> tags on blogs
- Missing robots.txt file
- Error on sitemap
The Strategy
To counter these, we made a first 3 month plan
Month -1 : Domain Analysis & Foundational setup
- Setup webmaster tools
- Sort indexing issues on google & bing
- SEO Stats Watch: Popular pages, keyword ranking, Social media Presence
Month 2: Technical SEO Audit & Fix
- Local citations build up
- Configure robots.txt file with sitemap
- Proper HTTPS Setup
- Index Optimization
Month – 3: Benchmarking with the competitors in the same niche
- Establishing the competitors
- Discover about customers and target demographic
- Identify key metrics of success (traffic, conversions, etc.)
- Set goals (traffic, primary conversions, secondary conversions)
- Review Website Audit and create a comprehensive on page strategy
The Solution
Based on the SEO strategy we created, we attempted to focus on the key areas to have the greatest impact in the shortest amount of time. For this, we continued to fix on-page elements.
- Title tags to 55 characters
- Meta descriptions to 155 characters
- We included the core keyword and related keyword on meta information
- Wrote informative, easy-to-follow heading tag
- Feature core or related keywords in heading tag
- Fixed broken links
- Fixed Duplicate content issues
- Fixed enormous network payloads
- Created custom 404 page
- Removed mixed content
Results
Before
After
