Objectives
- Gain Youtube Subscribers
- Increase Youtube View Count
- Optimize Youtube Videos for organic ranking
- Gain Engagement on Videos
Generic Objective:
Gain Subscribers & View Count
The Problem
Basically Muse meditation serves music – Healing Meditation, Relaxing sounds that drives away stress. On doing the preliminary youtube audit we figured there were no optimizations done – i. e the features on Youtube were not utilized.
Here are few things we noticed,
- No Youtube Tags used
- Playlists lacked descriptions and were not organized as playlists for videos.
- There was no relevant YouTube content category established for the entire channel.
- The YouTube content was merely arbitrary and unresearched.
- No content was shared elsewhere.
The Strategy
To counter these, we ran these activities
- Wrote a description for each video you posted.
- Included the appropriate tags for each video
- Created playlists for various musical Categories
- Placed the YouTube channel in the appropriate category.
- Figured out the competitors on the same niche & identified the areas of improvement
- Videos are uploaded with custom thumbnail
- Distributed youtube content across marketing channels
Results
Note: Similar strategy worked for Goodvibes youtube channel & Lofi Cat
