We are all familiar with the word ‘marketing’, it’s a different thing that some of us have shallow understanding of it whereas for some it’s their bread and butter and have profound knowledge about it. However, everyone in unison agrees with the fact that marketing is the introduction and promotion of any service, goods or brand to mass or targeted prospective consumers.
Digital marketing is a new-age marketing tool that utilizes electronic communication mediums which are connected to the internet. And anything connected to the internet is easily and widely accessible by people across the globe. Statistics show significant size of population possesses either a computer or a smartphone today consequently digital marketing has never been so relevant.
History of Digital Marketing in Nepal
Did you know that digital marketing in Nepal has a long history dating back to 1950? It all started on December 13th of that year at 8:30 pm with the launch of “Nepal Democracy Radio,” which was broadcasted from Biratnagar. In 1951, after a revolution, “Radio Prajatantra” in Biratnagar was transferred to the capital city of Kathmandu and renamed “Radio Nepal.” Regular broadcasting began on April 2nd of that year. Sounds like an exciting time for the introduction of digital technology in Nepal, doesn’t it?
It all started with the establishment of Radio Nepal back in 1950. It took about 10 years for a specific digital marketing strategy to be developed. Then, in 1983, the first television in Nepal was tested and named Nepal Television (NTV). This was a major revolution in digital media and also introduced digital marketing in Nepal. The first drama to be broadcasted on NTV was “Yestai Hunchha” by Ujwal Ghimire on the very first day of regular broadcasting. Some people might think that digital marketing in Nepal is a recent development, but it’s been around for 127 years! It started with Radio Nepal and later with Nepal Television.
There are also many social media platforms available now that are used for digital marketing in Nepal. In this article, we’ll discuss what digital marketing is all about. Let’s get started!
Digital Marketing in Nutshell
Digital marketing comprises various digital marketing strategies, techniques and ideas such as launching of websites, branding assets, digital advertising, content creation, search engine optimization (SEO) to buoy up your products and services on a noticeable level, paid advertising to some popular websites and portals, email marketing and many more. In the world today every one of us is connected to the internet in one way or the other, this has led to open up an avenue of opportunities galore for any corporate house or small business to capitalize the situation by placing their adverts on different social media cum microblogging sites to other various portals where most netizens flock to. These sites can be search engines, most visited websites, news portals, popular blogs or even advertisement videos, GIFs, stickers and images on social media platforms (Social Media Marketing).
Like elsewhere in recent years the marketing folks in Nepal have come to an understanding that digital marketing has served as a catalyst to bring a radical change in the producer/seller-consumer dynamics. Most potential consumers are online therefore it becomes convenient for the sellers to know the pulse of their clients by constantly interacting with them and improving themselves by rectifying their shortcomings after receiving their feedback.
The pros of digital marketing definitely outweigh the cons in the context of Nepal. According to one study it is believed that digital marketing successfully generates three times more leads than outbound marketing and costs sixty-two percent less. Digital marketing transcends borders and boundaries as you are connected to the internet. In an instance, you can engage with your potential consumers globally. Digital marketing is economical too with value for money and a good return of investment (ROI) as compared to traditional marketing through print and broadcast media. This is true in cases of small business holders who have no limited budget allocated for marketing in Nepal. One of the best benefits of digital marketing is the data-driven approach as you can get real time accurate results. You can measure and compare the number of visits and their frequency in your website by your readers, the average time they spend on your website, their browsing trajectory and so on. Studying and analyzing these key point indicators can help marketing executives plan their strategy accordingly.
To cash in the maximum potential of it the minds behind marketing strategy must emphasize in fortifying the product value of what they are offering their consumers. They should put forth a clear, relevant and precise description of their products and services. A well-conceived and sound written content certainly bolsters the building of potential customer base. They are also essential for the boost of your websites’ rankings in this already chaotic digital space when it comes to Search Engine Optimization (SEO) by making your page visible on the surface level. Regardless of how neat and strong your content is, if you cannot optimize your website for search engines, reaching your target consumers/readers becomes a herculean task. The first page of search engine results always gets over 90% of all traffic subsequently dropping by few percent for the following pages. This visibility of web pages appearing as top results when searched with key words imprints the image of popularity, trust and credibility of your websites in your reader’s minds. Therefore , your website is expected to be super user friendly so that whenever a potential patron/purchaser searches for your service or products it should be apparent and enlisted on the very first page on the search result page. Frankly, a web developer’s expertise and content penned by a good writer can help you in this case. A relevant and strong content also aids in promotion of your business in social media marketing, Pay Per Click (PPC) advertising etc.
Blogging is an excellent example of content marketing as you can explain a thing or two about your product and services and engage with your clients/ consumers simultaneously by answering their queries and by acknowledging and solving the issues they are having with regard to your products/services. This can create a sense of understanding and develop trust among the people that you are serious about them, care for them, prioritize them over any other things and are liable to address any unpleasant experiences post using your products or services. This in the long run is helpful for shaping the image of your brand and adding more value and weight to it.
When it comes to digital marketing in Nepal spending a small chunk of your budget on paid advertising is a good idea to drive paid traffic to your website. One can think of designing an attractive website to lure the audience and convert them into their customers eventually. Also E-mail marketing in the form of newsletters to keep in touch with your audience explaining to them your new offers and schemes are effective forms of digital marketing.
Digital marketing can be an uncharted territory for novice businesses in nations like Nepal. Hiring a reputed marketing agency which is eloquent in communicating the core values and message of your company to the people and efficient in churning out the desirable results under your budget plan can be an ideal way to go. One has to make sure the employed agency has the track record of excelling in the field consistently with its expertise on conducting various marketing campaigns with finesse.
With the constantly changing time and ever-growing technological advancement, the new ideas of promoting business have overthrown conventional ways of marketing in Nepal. More than ever companies are aspiring to meet high consumer demands in a swift pace alongside better user experience. Owing to its significance it is only a wise decision to get on the bandwagon of adopting digital marketing for your commercial ventures and other business endeavors.
The Importance of Digital Marketing in Nepal
Do you remember when people used to go door to door selling their products when you were a child? It was a lot of work for them, wasn’t it? Even just a couple of years ago, marketing in Nepal was more physical. But things have changed now. Digital media has grown and there are so many options for digital marketing. The use of mobile and the internet in Nepal has been growing exponentially, according to the dareportal report Digital 2022: Nepal. This means that mobile marketing and internet marketing are on the rise. It’s an exciting time for digital marketing in Nepal!
Benefits of Digital Marketing: What’s the Catch
As a business owner, you know how important time and money are. Did you know that digital marketing can help you save both? Let me give you an example.
Let’s say you own a business called “Mad Honey From Nepal.” If you hired 10 marketers to sell your product door to door, you would have to pay their salaries each month and also factor in the time they spend doing this. It can be a lot of money and time. But with digital marketing, you can save both.
There are two main types of digital marketing
- Online Marketing
- Offline marketing
Online marketing includes things like internet-based advertising and social media marketing.
Offline marketing includes things like digital signage and SMS marketing. Each type has its own set of options that are suitable for Nepal. Understanding the different types of digital marketing and the options available can help your business save time and money and reach more customers. That’s why it’s important to consider digital marketing for your business in Nepal.
Benefits of Digital Marketing
Digital marketing is often more cost-effective than traditional marketing methods, as it allows you to reach a large audience without incurring high costs for printing, production, or distribution.
Digital marketing allows you to track and measure the effectiveness of your campaigns through the use of analytics tools, which provides valuable insights and helps you optimize your marketing efforts.
Digital marketing allows you to target specific demographics and interests, making it easier to reach the right audience with the right message.
Digital marketing allows for quick and easy updates and changes to campaigns, giving you the ability to adjust and optimize in real time.
Digital marketing allows you to reach a global audience, making it possible to connect with customers anywhere in the world.
Digital marketing allows for two-way communication between businesses and customers, making it easier to build and maintain relationships.
With the right digital marketing strategy, businesses can often see a higher return on investment compared to traditional marketing methods.
Traditional Marketing Vs Digital Marketing
Traditional marketing and digital marketing are two different approaches to reaching and engaging with customers. Here are some key differences between the two:
Traditional marketing methods often have a limited reach, as they rely on physical channels such as print, radio, or television to reach customers. Digital marketing, on the other hand, has a much wider reach, as it utilizes the internet to connect with customers all over the world.
Traditional marketing can be expensive, especially for small businesses. The cost of production, distribution, and advertising can add up quickly. Digital marketing, on the other hand, is often more cost-effective, as it allows businesses to reach a large audience without incurring high costs for printing, production, or distribution.
It can be difficult to track the effectiveness of traditional marketing campaigns. Digital marketing, on the other hand, offers a range of analytics tools that allow businesses to track and measure the success of their campaigns in real time.
Traditional marketing methods often rely on broad, blanket approaches to reach customers. Digital marketing, on the other hand, allows businesses to target specific demographics and interests, making it easier to reach the right audience with the right message.
Traditional marketing campaigns can be difficult to change once they are in motion. Digital marketing, on the other hand, allows for quick and easy updates and changes to campaigns, giving businesses the ability to adjust and optimize in real time.
Overall, while traditional marketing methods can still be effective in certain situations, digital marketing offers a range of benefits that make it a compelling option for businesses looking to reach and engage with customers in the digital age.
4 Steps Digital Marketing Funnel
This is the first step, attention – The goal is to get in front of a new audience and get their attention. This is the stage of brand awareness and discovery. Someone might see your social media profiles or website and become aware of your brand.
Meaning, the goal is to get the audience interested in your brand. This could be through providing them with information or educating them about your products or services.
Meaning, the goal is to make the audience want to use your products or services.
Meaning, the goal is to get the audience to take action and use your products or services. If you go digital with your brand, you’ll increase the chances of being discovered by a wider audience, and of those who discover your brand, some will eventually use your products or services. To get the audience engaged with your brand, it’s important to be active on social media.