Objectives
- Gain High Domain Authority
- Increase traffic to the website
- Increase Visitor Time on Pages
- On-Page Optimization
- Make quality backlinks
- Establish a blog strategy
- Rank services page on SERP
- Rank in GMB category
- Increase Citations score
- Increase local rank
Generic Objective
- Increase local visibility
- Long lasting SEO strategy
- Gain Authority
Background
Genese Solution is a cloud computing company providing services like AWS, Azure, and google cloud services across Europe & South Asia regions. The challenge was to do SEO for the organization & rank on the services they provide. It was a tough challenge to take on & we were sure it’s gonna cost time & effort.
Challenges of the project
- On-page optimization score was weak & needed fix
- Most of the pages had thin content & needed additional content
- The website needs to be 301 redirected from old domain genesesofts to genesesolution
- Website speed optimization
- Fix broken links
- Maintain site structure
- Sitemap verification
The Strategy
To start with we first audited the website, & noted down the baseline readings. Readings were low in numbers so we sorted tasks by priority. First, we had to redirect the old site to the new which was a tough call. We had to sacrifice some things since moving to a new site is no joke that too for a WordPress site. One needs to put everything in the right place, protected & safe. Anyway, the point is when migrating a domain things inevitably get lost, relocating the domain can be a headache.
We can minimize the stress but there are always chances of broken URLs & so many other issues like impact on SEO rankings, Fluctuation on SEO positions which is considered normal. It happens to all websites when there’s a need to switch domains. One by one gradually we keep on fixing the technical elements. The inline CSS and js minification fixes were done followed by image size optimization.
Strategy Breakdown
- 301 redirection to a new website
- Finalize the NAP for google Business pages & others
- configure the new domain with Google Webmaster Tools.
- Create a custom 404 page
- Create a new sitemap and submit it to the engines Google/Bing
- Fix indexing issues
Solution
We crafted a 3-month plan to create an SEO foundation for genese website
1-month: Sort technical issues (technical SEO)
2-month: Keyword optimization & implementation every page
3-month: Gain authority & backlinks
Results
One of the hardest things we have done for genese is building trust with SEO & digital marketing efforts. Trust also costs us time but with positive spirit & hard work things turned out really well for genese. The trust-building process begins with the collaboration with the developer team & being able to find out the low hanging fruits. Gradual & consistent work gives you results.
Before
After
After all the technical fixes, and the proper on-page strategy we have been able to see significant results within 9 months.
